Tips for small businesses in the digital age

,lSmall businesses are expected to do it all on a shoe string budget and limited staff whilst still providing the same service as a larger company. Thanks to digital advancements it’s easier than ever for businesses to present a professional image and provide services to rival much larger companies. Here are some tips to make your work life a little easier and take advantage of the technology around us.

Streamline your social media

Depending on your business social media can be a necessity or just something that’s nice to have. Every business should have a social presence whether it is for presenting new products or a platform to speak with customers. Without it you could be missing out on untapped potential. Large businesses have entire departments dedicated to social media but small businesses do not have this luxury. For small businesses it is  often existing staff that look after this tool, in many cases just in spare time.

By utilising a social media management tool less time needs to be used posting and interacting across multiple platforms. Both Buffer and Hootsuite offer free plans to test out the site, small businesses with simple needs may find the free version adequate. Both offer post scheduling allowing you to keep on top of your posts and plan in advance.


Gather Reviews

More than 70% of people look at online reviews before making a purchase or decision on a product online. To ensure your business comes out of top sign up to a review site such as Tripadvisor or Trust Pilot then ask your customers to review your services. You could even offer an incentive to do this! Google reviews may also show when a customer searches for your business or is looking for companies in your area. Because it features on Googles first page it is a prime place to show off your customers views about your business.

This is probably the simplest but most effective tool to improve your online presence. It’s brief snapshot of your business provides searches with immediate insight into your company.



Take Advantage of Google Maps 

Appearing on google maps doesn’t always happen automatically and effective adverts in google searches won’t happen by themselves. Google Business offers a free service to allow you to tailor the Google Maps listing for your small business. You can include photos, reviews, contact details and more to provide a clear snap shot of your business. Directions are contained within the listing too, providing an invaluable source of information for your potential clients. Google listings can ensure your business is found when potential clients search for your services- not just the business name!


Simplify your email campaigns 

Email campaign design platforms all work slightly differently and providing small businesses with professional looking email designs. MailChimp offer a free version (up to 2000 subscribers) which is GDPR compliant and simple to use. Sleek looking emails are easy to construct and schedule and performance monitor. Contacts can also be organised into groups to enable targeted campaigns to help build your business through email.


Know your audience! 

The key with using all digital tools is to know what kind of audience you wish to appeal to. A flashy Instagram might not benefit a construction company but can be a valuable tool for food and fashion retailers. Understanding who your target customers are will help you tailor everything from social media to email campaigns. Leading to more efficient listings and a better chance at growing your business. Tapping into the above tools will streamline business processes meaning the precious time of small businesses is freed for more important processes.


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