Social Media seems to impact us in every aspect of our lives, including the workplace. As social media becomes more prevalent the way in which small businesses interact online is changing too.
Why should SME’s invest their time in social media?
- Social media allows businesses to touch base with potential customers in a more informal setting. Younger audiences (under 35) especially, are prone to reject traditional methods such as emailing and telephone calls instead choosing to seek out answers through social media instead. Therefore it makes sense for SME’s to have an online presence to access this demographic.
- As social media continues to impact our lives even outside of the workplace it gives businesses the opportunity to access customers even outside of office hours. Timed posts and paid adverts mean potential customers can be reached anytime to maximise your opportunities.
- Social media is an excellent platform to shout about your businesses successes, whether it be new products, great reviews or industry awards. 81% of customers ‘shop’ around online before buying or making contact with a business so it is vital that your success stories are accessible online to have the biggest impact and improve your brand image.
- Social media gives your potential clients an interactive platform to contact your business on, giving a personalised experience to the user. By providing a human element through social media your company will be more accessible and can improve your service levels.
- Telecommunications are adapting to make use of the power of social media. Many new systems offer options to integrate social platforms with telephone systems for a true UC experience making interactions easy to monitor and manage.
What platform is best for your business?
The type of social media that’s beset for your business will vary depending on what content you share and the features the platform has to offer. If social media is being used as part of your UC strategy you may also have to consider which sites are supported.
Twitter – A great platform for interaction, hashtags can focus your posts to appeal to your audience. Businesses often feature company events, or staff achievement posts to give a ‘human touch’
Facebook– Great for sharing articles and blog posts because links include snippets and images from the source. More than half of Facebook’s 2 billion users are active daily making it the busiest platform. Built in chat feature can be used to improve customer service and quickly answer queries.
YouTube – Arguably the most versatile platform. Videos can be shared across most social networks. An estimated 80% of online interactions will occur by video by 2020. YouTube allows for greater creativity to let you stand out from your competitors whether it be a 30 second clip or a long demo of your services.
LinkedIn – Great for connecting with contacts within your industry and getting your name recognised amongst the community. B2B businesses will find LinkedIn a useful tool for finding potential clients and increase brand awareness.