Superfast broadband

Superfast broadband

The secret to a successful business is effective communication, so why constrain it? Superfast broadband opens the door to new ways of working and new ways of connecting with customers. An increasing number of services and applications are available to help your business reach out to more people, work smarter and become more cost effective, but these work best with a good internet connection.

Superfast vs ADSL

Traditional ADSL broadband services are carried along copper cables all the way from the exchange to a green street cabinet and then finally to your offices. The signal suffers attenuation as it travels along the copper cable and this reduces the speeds that can be delivered. The signal is also susceptible to interference and the longer the line, the more problems that are experienced both with speed and reliability. This can slow down your operations and make certain services, such as VOIP, untenable.

ADSL broadband

Fibre broadband is a broadband service that makes use of fibre optic cables in order to increase the speed of your broadband connection.

Superfast broadband

This is implemented using Fibre to the Cabinet (FTTC) which provides a fibre path between the cabinet nearest to your business (a slightly different one to the old green cabinet) and the exchange, which in turn is connected to a standard phone line. The final stage of the journey additionally makes use of a copper cable between your premises and the cabinet using VDSL or some similar technology. However, since the distance between the cabinet and your premises is almost always far shorter than the original copper cabling set up, FTTC still effectively delivers far quicker speeds than would otherwise be available over a regular ADSL service.

Q: Just how fast is superfast?

Various options are available including download line speeds of 40meg (40Mbps) or 80meg (80Mbps), although the actual maximum speed of the service comes out slightly lower than this coming out at around 39meg (39Mbps) or 78meg (78Mbps) respectively. Similarly, there are different upstream speed options, either 2Mbps or 10Mbps if you take the 40meg download variant, or 20meg if you take the 80meg download varient.

The actual speed of your superfast broadband depends on a number of factors including the length of your phone line to the cabinet that is providing your broadband service. Some services guarantee a minimum sync speed. You can see from the chart below that the greater the distance between your premises and the cabinet, the slower the broadband speed – so it is going to be different for everyone. However, if you contrast superfast broadband speeds with maximum ADSL speeds (generally around 11Mbps tops), you can see that as long as your business is located within 1-1.5 miles of the nearest cabinet, you're very likely to get a vastly improved service.


Q: Can my company get FTTC broadband?

To find out if you are eligible, give our team a call on freephone  01623 687750 or drop us an email: We'll be able to advise you on what speed you can expect, and find the best package to suit your business needs and budget.

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