Millions of mobile phone users can now send a free text message to opt out of unsolicited sales and marketing calls under a new campaign by telecoms watchdogs to end the practice.
The text-to-register service, designed by Ofcom, which regulates phone companies, lets people add their numbers to the UK’s official “do not call” database which makes it illegal for companies to phone them without being given prior permission.
The news will come as a relief to millions of mobile phone users who are plagued with nuisance calls from unscrupulous PPI claims firms and scammers selling bogus investments, as a result of their numbers being added to so-called “suckers lists”.
Once mobile phone users sign up they should notice a gradual reduction in unsolicited sales and marketing voice after a few days although it can take up to 28 days for the service to become fully effective.
But as the service does not prevent rogue texts from being received, experts said firms desperate for business may resort to sending spam messages instead.
The service, known as the Telephone Preference Service (TPS), is already used by 18.5 million landline users, but only 2.9 million of mobile users are signed up, Ofcom said.
To sign up people must text “TPS” and their email address to 78070.
“Rogue callers operate illegally and against the interests of ordinary people”
_ John Mitchison, head of the Telephone Preference Service
For more information, visit Ofcom’s website by clicking the link below: