Could your business survive a crisis?
The quality of delivery of service to your customers is often the difference between business success and business failure. By offering exceptional customer service, your business breeds loyalty and delivers a competitive advantage.
With your prospects and existing customer-base always on the look out for a better deal or a lower price, and with an ever-small pool of customers to go around, the future of your business hangs on your ability to provide seamless, continuous, high-quality service to your customers, at any time.
Disruptions to business continuity
There are a good number of situations that make the ability to maintain continuity with customers a real challenge. Some examples include:
Travel disruptions can, at best, severely delay staff from reaching the office and customer meetings. At worse, such disruptions can completely prevent staff from carrying out their daily duties. From cancelled flights and trains through to unexpected traffic delays, travel disruptions have a significant impact on your operations.
While disruptive, sudden absences such as from mild illnesses, sick children and broken down cars are an expected part of running a company. Lack of planning for these events can have a major impact on staff productivity and therefore the business continuity of any SME.
With the recent emergence of 'Swine Flu' which raised widespread concerns around travelling into densely populated areas such as cities, the possibility of pandemic has now got to be factored into any effective continuity of business plan. Operations Managers need to consider what would happen in the event of an actual pandemic, or equally as possible, in the event that workers decide to stay home out of concern, whether founded or otherwise.
Terrorism is an ever increasing concern these days, particularly for workers commuting into major cities through public transport and major airports. As for pandemics, the threat to operations is not always the actual activity but fear and panic generated by reports of potential threats.
Each year, extreme weather seems to be the one event UK businesses know will trigger their business continuity plans. Sadly, public transport is still instantly thrown into chaos at the slightest snowfall, and lack of preparation year after year means even those with their own transport are often left house bound.
Planning business continuity
Operations Managers have to be ready with plans for mobilising their workforce, allowing workers to have flexibility around where and how they carry out their daily duties. If your business does not have a contingency plan in place to address these very real threats to the running of your operation, it will stand to be hugely disadvantaged against those businesses that do over the coming months and years.
To facilitate your business being able to stay ahead of the competition and retain your most valuable asset – your customers, the primary focus should be your communications infrastructure. There are a wealth of modern communications applications that can, more than ever before, deliver tangible results on the promises of enhanced productivity and increased efficiency for the users, key deliverables for your business in difficult times.
Business continuity planning
NT have prepared a guide that examines how key technology areas can help to deliver business continuity. Click here to download the guide.:
NT provides business continuity planning in the Nottingham, Leicester, Derby and East Midlands area, as well as providing support to companies nationwide. Contact NT today on 01623 687750 or email firstname.lastname@example.org to find out more.